Case Study  /  Social

Sophia the Robot
a community, from zero.

Built Sophia the Robot's TikTok and Discord community from scratch, landing a single video at 2.2 million views.

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2.2M
Views on a single TikTok
Zero
Follower base at the start
2
Platforms built from scratch (TikTok, Discord)
The Challenge

Famous, but with no following.

A famous face, no social base

Sophia the Robot is world-famous, but fame does not automatically become an engaged social following. Hanson Robotics needed a real community, built and grown on the platforms where it mattered.

The task was to start from nothing on TikTok and Discord and turn broad recognition into an active, growing audience.

The Approach

Built for each platform.

Platform-native community building

PMG built Sophia's TikTok and Discord presence from scratch, with content made for how each platform actually works. The creative leaned into what makes Sophia fascinating rather than repurposing press clips.

Community management kept the audience engaged as it grew, turning viewers into a following with somewhere to gather.

The Result

Recognition, turned into community.

A breakout, and a home base

One TikTok reached 2.2 million views, and the community grew from zero into an active audience across TikTok and Discord. A famous face, finally with a social home to match.

  • 2.2M views on a single TikTok
  • TikTok and Discord communities built from zero
  • Platform-native content tuned to each channel
  • Recognition turned into an engaged following
Have an audience to build?

Turn recognition into community.

If you have the fame but not the following, let us build the community that belongs to you.

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