Case Study  /  Paid Media

Pizza Love
month one, delivered.

A first-month restaurant campaign that hit 123,000+ impressions, 25,000+ people reached, and 868 purchases.

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123,000+
Impressions in month one
25,000+
People reached
868
Purchases driven
The Challenge

Month one, and everything to prove.

A restaurant, starting month one

Pizza Love needed results fast, in its very first month of paid media. There was no history to lean on, just a budget that had to turn into impressions, reach, and real orders quickly.

The goal was immediate local traction: reach the neighborhood and convert it into purchases from day one.

The Approach

Relevance, kept high.

High-relevancy local media

PMG built a locally targeted paid campaign with creative tuned for relevance, hitting 9 to 10 relevancy scores that kept costs down and delivery efficient.

The program focused the budget on nearby, high-intent diners and optimized toward purchases, not just reach.

The Result

Traction, from a standing start.

Traction from the first month

In month one the campaign delivered 123,000+ impressions, reached 25,000+ people, and drove 868 purchases, with 9 to 10 relevancy scores keeping it efficient. Immediate local traction, from a standing start.

  • 123,000+ impressions in month one
  • 25,000+ people reached
  • 868 purchases driven
  • 9 to 10 ad relevancy scores
Need results fast?

Win your first month.

If you need local traction from day one, let us build the paid campaign that delivers it.

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