Case Study  /  Market Research / Lead Gen

Pampers
a study, filled in four days.

Recruited 175+ qualifying mothers for a national Pampers diaper study in just four days, at under $4 per lead.

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175+
Qualified leads recruited
$3.90
Cost per qualified lead
4 days
To fill the study
The Challenge

Qualified recruits, on a deadline.

Qualified recruits, on a deadline

A national Pampers diaper study needed a very specific audience, qualifying mothers, recruited quickly and affordably. Generic lead gen would not clear the qualification bar.

The goal was precise, screened recruitment at low cost, delivered fast enough to keep the research on schedule.

The Approach

Screened to the criteria.

Precision-screened lead gen

PMG built a targeted recruitment campaign that screened for the study's exact criteria, so the leads that came through actually qualified rather than just filling a form.

Tight targeting kept cost per qualified lead low while moving fast enough to fill the study in days, not weeks.

The Result

Filled in four days.

Filled, fast and cheap

The campaign recruited 175+ qualifying mothers at $3.90 per lead and filled the study in four days. Precise, screened recruitment at a cost and speed national research rarely sees.

  • 175+ qualified leads recruited
  • $3.90 per qualified lead
  • Study filled in 4 days
  • Precisely screened to the study's criteria
Need qualified recruits?

Fill your study in days.

If you need screened, qualified leads fast, let us build the recruitment campaign that delivers.

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