Case Study  /  Paid Media

MamaSushi
630K reached, locally.

A local restaurant campaign that drove 629,889 impressions and 21,668 clicks on just $3,236 in spend.

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629,889
Impressions delivered
21,668
Clicks driven
$3,236
Total ad spend
The Challenge

A lean budget, a whole city to reach.

A local restaurant, a lean budget

MamaSushi is a local restaurant, not a national chain with a national budget. The spend was modest, so every dollar had to reach as many of the right local diners as possible.

The goal was efficient local reach: impressions and clicks that a neighborhood restaurant could actually convert into covers.

The Approach

A budget, stretched far.

Efficiency-first local media

PMG built a paid media program tuned for local efficiency. Targeting kept the budget on nearby, high-intent diners, and creative was built to earn the click at a low cost.

The campaign was optimized toward cost per click and reach, stretching a modest budget far past what its size would suggest.

The Result

Reach the budget should not have bought.

Big reach on a small budget

The program delivered 629,889 impressions and 21,668 clicks on $3,236 in spend, with a cost per click roughly 75% below the industry benchmark. Local reach at a scale the budget should not have bought.

  • 629,889 impressions delivered
  • 21,668 clicks driven
  • About 75% below industry cost per click
  • Modest budget stretched into major local reach
Working with a local budget?

Reach your city for less.

If you need local reach without a national budget, let us build the efficient engine that gets you there.

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