Case Study  /  Social

Hairfinity
their best post, ever.

A viral meme collaboration that drove 2M+ impressions and 1.5M+ reach, landing the brand's best-ever post on its own page.

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2M+
Impressions delivered
1.5M+
Total reach
Best ever
Post on the brand's own page
The Challenge

A saturated feed, one shot to break it.

Standing out in beauty social

Beauty is one of the most saturated categories on social. Hairfinity needed content that could break through the feed and perform on the brand's own channels, not just paid placements.

The goal was viral-scale reach that the brand could own: a post that outperformed everything before it.

The Approach

Built to be shared.

Viral meme collaboration

PMG built a viral meme collaboration tuned to the brand's audience and the platform's humor. The creative was made to be shared, not scrolled past.

It was designed to live on the brand's own page and perform there, turning native content into owned social proof.

The Result

A record, owned outright.

A record on their own page

The collaboration drove 2M+ impressions and 1.5M+ reach, and became the best-performing post the brand had ever published on its own page.

  • 2M+ impressions delivered
  • 1.5M+ total reach
  • The brand's best-ever post on its own page
  • Viral meme creative built to be shared
Want a breakout post?

Beat your own best post.

If you want native content that outperforms everything before it, let us build it.

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