Case Study  /  SEO

Elevate Rope
number one, across the board.

A jump-rope e-commerce brand whose articles all ranked #1 for their target keywords, lifting sessions 24%.

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#1
Ranking for every target keyword
+24%
Increase in sessions
+10%
Increase in pageviews
The Challenge

A niche brand, in a crowded search.

A niche brand, a crowded search

Elevate Rope is a jump-rope e-commerce brand competing for search attention in fitness, a category crowded with content. It needed to rank for the long-tail keywords its buyers actually search.

The goal was #1 rankings on target terms and the traffic growth that follows from owning them.

The Approach

Where the path to first is winnable.

Long-tail content, built to win

PMG built a content strategy around the brand's long-tail keywords, where intent is high and the path to #1 is winnable. Each article was structured to rank for its target term.

The program focused on the keywords closest to a purchase, so rankings translated into qualified sessions, not vanity traffic.

The Result

Owning its own results.

First place, and rising traffic

Every article ranked #1 for its target keyword, lifting sessions 24% and pageviews 10%. A niche brand, owning its search results and growing on them.

  • #1 rankings for every target keyword
  • +24% increase in sessions
  • +10% increase in pageviews
  • Long-tail content built to convert
Want to rank #1?

Own your long tail.

If you want #1 rankings for the keywords your buyers search, let us build the content that wins them.

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