Case Study  /  PR / Influencer

Bounty Hunter World
5.27 million reached.

A press and influencer takeover at WebSummit Lisbon 2023 that drove 5.27M+ reach across a 17.5M+ follower network.

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5.27M+
Total reach
17.5M+
Follower network activated
165K+
Impressions generated
The Challenge

A crowded stage, and one shot.

A crowded global stage

WebSummit Lisbon is one of the most crowded stages in tech, with thousands of companies competing for the same attention. Bounty Hunter World needed to break through, not blend in.

The goal was real reach and press momentum from the event, at a scale that would put the brand in front of millions.

The Approach

One event, orchestrated.

Press plus influencer takeover

PMG ran a combined press and influencer takeover built around the WebSummit moment. Coordinated influencer activity tapped a large follower network while press coverage amplified the story.

The activation was timed and orchestrated around the event so the brand's presence compounded across channels.

The Result

One event, into millions of impressions.

Millions reached from one event

The takeover drove 5.27M+ reach across a 17.5M+ follower network and 165K+ impressions. A single event, turned into millions of impressions of momentum.

  • 5.27M+ total reach
  • 17.5M+ follower network activated
  • 165K+ impressions generated
  • Press and influencer momentum from one event
Have a moment to amplify?

Turn one event into millions.

If you have a launch or a stage, let us build the press and influencer push that makes it land.

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